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Blog posts of '2016' 'February'

Hort Post February 19, 2016

Hort Post

A regular e-communication from Horticultural Marketing and Printing

February 19, 2016 

Continued recovery in the horticulture industry

According to Nursery Management Magazine, in late December 2015, the USDA National Agricultural Statistics Service showed that horticultural operations sold a total of $13.8 billion in 2014, up 18% from 2009. Also, the number of horticultural businesses increased 8% in the same time period. This increase indicates a continuing market correction after the 2007-2009 recession, according to Hayk Khachatryan, an extension economist at the University of Florida’s Food and Resource Economics Department and Mid-Florida Research and Education Center. Several factors have contributed to this growth in the green industry, including an increase in consumer confidence, new construction, low interest rates and easier access to consumer credit, Khachatryan explains. What does this mean to you as an industry professional? It means that there will be more opportunities to supply your customers with goods and services throughout the horticulture industry, both to retail and commercial consumers. Exposing your customers to the newest items on the market and educating them about the uses of those items will be key in increasing sales in both green and hard good lines.

Static Control in the Workplace

Static buildup can be one of the most challenging problems when printing on plastics, especially in the winter when the air is very dry. Static electricity is an imbalance of electric charges within or on the surface of a material. That charge remains until it is able to move away by means of an electric current or electrical discharge.

For static control in work areas, use anti-static mats on floors and work surfaces, and have staff wear anti-static wrist bands, heel straps or conductive shoes. Using an anti-static spray on surfaces may also be helpful. For more serious and constant issues with static use a static eliminator. Static eliminators come in different shapes and sizes for different applications; they can help remove static from either the media, the person or both.

Cardboard Shopping Trays

This new and exclusive product is sure to enhance the retail experience. Made of 1/8" cardboard, our trays ship flat but assemble in seconds. They're strong enough to hold 1-gallon pots or more. The base is 11" by 16" and will hold 12 bedding plants in 3.5" pots. Side walls are 2" high. Each bundle of 50 trays comes with assembly instructions. Trays can also be custom printed with your name and logo. For details, call (800) 433-8247.

Safety First

Make your customers aware of specific areas on your property with our Barricade tape. Made from co-extruded polyethylene, our tape comes in a 3” x 1000’ roll. We offer 2 versions of standard Barricade Tape – Caution - black lettering on yellow and Danger – black lettering on red. We also offer our Day/Night Visibility Tape in both Caution yellow and Danger red  Each has black and reflective silver lettering for enhanced night time visibility.

Enter BARRICADETAPEFEB16 in the shopping cart window to receive 10% off your purchase of  any of our 4 Barricade Tapes. 

 

Shop our website to see our full line of products

www.hortmp.com

 

or give us a call

1-800-433-8247

 

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Horticulture Marketing and Printing - 3210 Innovative Way – Mesquite, TX 75149

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Hort Post February 3, 2016

Hort Post

A regular e-communication from Horticultural Marketing and Printing

February 3, 2016

Vegetables for beginners

According to the Home Garden Panel, the overall percentage of consumers purchasing vegetable plants and seeds has increased by 6% since 2014. Tomatoes remain the most popular vegetable to grow at home, with 96% of respondents between the ages of 51-60 growing at least one tomato plant. However, only 61% of millennials aged 18-30 grow tomatoes, and they grow fewer varieties of all vegetables than older consumers.  Many consumers admit to being unsure about when their tomatoes will ripen, and almost half of them expect to get ripe tomatoes within 45 days of planting.  By helping your vegetable gardeners manage expectations you will help build their confidence and avoid frustration. Classes and demo gardens will help educate your customers and give them comparisons for their home gardens. Demo gardens can also help market your tie-in hard goods such as stakes, netting, and mulch.

 

Software upgrade? Here’s your simple guide

Upgrading your computer is often a painstaking process. Many nurseries have or will soon upgrade from an older version of Windows to Windows 10, and that means your existing label software may no longer be compatible. If you have labeling software from Horticultural Marketing and Printing we can offer upgrades at a discounted or free price. We currently offer NiceLabel 6.5 which is compatible with Windows 10. If you have NiceLabel version 6.0 or newer, we can upgrade that for free. If you have NiceLabel between versions 5 and 6 the upgrade is $275. And if you have an older version or another software package such as Labelview or Tagfast we can upgrade you to NiceLabel 6.5 for $350. Some restrictions reply. Please contact us with any questions or comments at (800) 433-8247 or on-syte.catalog@integracolor.com.

 

TITAN 4 thermal transfer printer

We are pleased to introduce our newest addition to our family of printers,  the budget-friendly TITAN 4 thermal-transfer printer. This new model will produce strip tags, light pot stakes, pressure-sensitive sticker labels and 4 x 5" signs. It’s easy to use, lightweight and portable, if you need to print in multiple locations. Label feeding and sensor adjustments are easy and the external label mount assembly accommodates OnSyte labels with 3" cores. Check it out on line or give us a call for more information.

 

Keep your tags attached with our Swiftach Gun and supplies

Nylon Swiftach attachments are a popular solutions for securely attaching tags to thin-walled plastic nursery containers. They are fast, reliable and cost effective.  Choose from several guns and fastener combinations.

Enter SWIFTACHFEB16 in the shopping cart window to receive 10% off your purchase of  a Swiftach Gun and/or fasteners.

  

Shop our website to see our full line of products

www.hortmp.com

 

or give us a call

1-800-433-8247

 

 

 

You’re receiving this email because you have registered on our website.

Please click here to unsubscribe from future emails.

Horticulture Marketing and Printing - 3210 Innovative Way – Mesquite, TX 75149

Trouble seeing this email? Please click here for an online version