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Blog posts of '2016' 'January'

Hort Post Jan 18, 2016

Hort Post

A regular e-communication from Horticultural Marketing and Printing

January 18, 2016

Help your customers understand perennials

A recent Home Garden Panel questioned customers on their perennial plant purchasing habits. The report stated that 14% of shoppers don’t understand the difference between annuals and perennials. They were confused about the lifespan of perennials, how they perform in the landscape and also about how much maintenance they require. Shoppers over 51 and over 60 were most likely to value perennial plants for their longevity (both over 43 percent), while 18-40 year olds prefer their purchases to provide immediate color to planting projects. So as a vendor, this means providing education through signage or classes and featuring material that is currently blooming will capture shoppers’ attention and  help increase sales in that category.

 

 Error message? Always start with the sensor

 

It’s not uncommon to encounter an error message when printing tags with your thermal transfer printer. But 90 percent of the time the error is the result of the label sensor getting out of alignment. This holds true for both “No Paper” and “Paper Jam” messages. What has typically happened is the tags have shifted and the indicator notch is no longer passing over the sensor. By slightly adjusting the sensor, you can typically solve the problem quickly and easily. If you still have problems, feel free to call us for assistance at (800) 433-8247.

 

UVPLUS 931E LED Color Printer

 

A new state of the art printer featuring breathtaking color, stunning detail and outstanding production speed. The best choice to produce full-color plant tags, signs, banners and brochures. Uses proven UV-resistant toners for outdoor application. Choose from hang tag, strip tag, sign and pressure-sensitive label sizes listed in our catalog or give us a call to ask about custom sizes to meet your special needs.

 

Get ready for spring with our Galvanized Metal Sign Holders

 

Our most popular sign holders feature proven galvanized steel construction for years of reliable use. Our sign holder faces are flanged on all 4 sides to keep signs from blowing out. We have many different sizes and designs to fit your needs.

 

Enter GALSIGNJAN16 at checkout to receive 10% off your galvanized sign purchase.

 

 

Shop our website to see our full line of products

www.hortmp.com 

or give us a call

1-800-433-8247 

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Horticulture Marketing and Printing - 3210 Innovative Way – Mesquite, TX 75149

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Hort Post January 4, 2016

Hort Post

A regular e-communication from Horticultural Marketing and Printing

January 4, 2016

Do in-store displays matter to Millennials?

A survey of garden shoppers showed that in-store displays may have less impact on younger generations. The Home Garden Panel report stated that just 23 percent of shoppers 18-30 look for in-store gardening inspiration. Shoppers over 51 and over 60 were most likely to look to stores for inspiration (both over 37 percent). What does this mean? You’ll have to get more creative to encourage the younger age group to buy. Shoppers under 30 were most likely to seek inspiration from friends and family (69 percent), so a key could be to encourage gardening with social media.

 

 

Get your printer ready for spring

Many of you are ready to fire up your thermal-transfer printer for the first time in months. Keep these hints in mind: Make sure your sensor is adjusted correctly, and clean your print head if it has gotten dusty. Both these are simple tricks to make sure you get off to a good start.

Contact us with any questions

 

 

OnSyteXTRA 5 Printer

The industry's best and most-relied-upon thermal transfer printer. The XTRA-5 has a 5-inch print head and an extended frame to accommodate labels up to 9 inches wide. It has a near-edge print head making it perfect for thicker nursery labels including pot stakes. Prints 300 DPI images for high-resolution barcodes and graphics.

Get more information on our  XTRA 5bundle package here.

 

 

Deer Resistant and Native Plant Tags

Deer resistant and native plants are two of the most sought after qualities in landscape plants today. Show homeowners what plants are made to last with these 1” x 9” strip tags.

Enter DEERNATIVEJAN16 at checkout to receive 10% off.

 

 

Shop our website to see our full line of products

www.hortmp.com

 

or give us a call

1-800-433-8247

 

 

You’re receiving this email because you have registered on our website.

Please click here to unsubscribe from future emails.

Horticulture Marketing and Printing - 3210 Innovative Way – Mesquite, TX 75149

Trouble seeing this email? Please click here for an online version