A regular e-communication from Horticultural Marketing and Printing
January 4, 2016
Do in-store displays matter to Millennials?
A survey of garden shoppers showed that in-store displays may have less impact on younger generations. The Home Garden Panel report stated that just 23 percent of shoppers 18-30 look for in-store gardening inspiration. Shoppers over 51 and over 60 were most likely to look to stores for inspiration (both over 37 percent). What does this mean? You’ll have to get more creative to encourage the younger age group to buy. Shoppers under 30 were most likely to seek inspiration from friends and family (69 percent), so a key could be to encourage gardening with social media.
Get your printer ready for spring
Many of you are ready to fire up your thermal-transfer printer for the first time in months. Keep these hints in mind: Make sure your sensor is adjusted correctly, and clean your print head if it has gotten dusty. Both these are simple tricks to make sure you get off to a good start.
The industry's best and most-relied-upon thermal transfer printer. The XTRA-5 has a 5-inch print head and an extended frame to accommodate labels up to 9 inches wide. It has a near-edge print head making it perfect for thicker nursery labels including pot stakes. Prints 300 DPI images for high-resolution barcodes and graphics.
Deer resistant and native plants are two of the most sought after qualities in landscape plants today. Show homeowners what plants are made to last with these 1” x 9” strip tags.
Enter DEERNATIVEJAN16 at checkout to receive 10% off.
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Horticulture Marketing and Printing - 3210 Innovative Way – Mesquite, TX 75149
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